Luiz Carlos Trabuco took over the leadership responsibilities of Bradesco at a sensitive time in 2009. The large private banking system had recently lost the top spot in Brazil. To add further to the challenges facing Bradesco and the recently appointed CEO, the global financial system was in free fall due to the great recession. Trabuco, as he is known at Bradesco, has helped them prosper regardless of the inauspicious circumstances surrounding the beginning of his tenure as CEO.
Luiz Carlos Trabuco has spent decades with Bradesco and knows the company as few others can claim. He has spent time at several major divisions within the bank and has demonstrated skill and ability with each assignment. His time spent in Marketing, Insurance and Pensions have all contributed to his knowledge and growing base of skills which resulted in the top executives taking note of his abilities. In due time, he was mentioned as a candidate for the CEO position and the tremendous responsibilities that accompany this job.
Luiz Carlos Trabuco initiated an important reform when he led the Marketing division of Bradesco. For the first time, publicity was allowed at Bradesco as he began developing relations with the financial media in Brazil. Prior to this Bradesco never spoke with reporters and this demonstrates Trabuco’s sensitivity to the importance of modern communications. It has also improved the branding power of the Bradesco name.
The Insurance division of Bradesco is where Trabuco came into his own as a top executive. The performance under his leadership was extraordinary and the profits increased substantially for the Insurance division. The company’s bottom line was greatly improved as a result and his name was commonly spoken of as CEO material. He consolidated Bradesco’s leadership in the Brazilian market and they became a top player in Latin America as well. In light of such excellent performance, Trabuco was named as the Insurance Personality of the Year twice.
Marília is where Luiz Carlos Trabuco was born in 1951 and it’s also the location of Bradesco’s founding in 1943. After he obtained his educational credentials Trabuco began his career at Bradesco as a clerk in 1969. He then transferred to the headquarters in São Paulo, where he began his path of steady growth as a career employee in banking.
Trabuco wields an impressive array of knowledge and skills regarding banking and financial matters. His path to success as a high-ranking financial figure is even more interesting when one considers his college background is not in Finance or Economics. He graduated from the University of São Paulo and the Faculty of Philosophy, Science, and Letters. It is an unconventional path for sure, but it has worked very well for him and Bradesco.
The position of CEO at Bradesco is an important one in the Brazilian financial world. Many top figures in politics and business seek his opinion on crucial financial matters. The financial press regularly seeks him out for information on financial conditions at Bradesco and of Brazilian economic life in general. Trabuco is well-suited for these kinds of inquiries and handles these interactions with a deft hand.
The top spot among private bankers in Brazil has always been of considerable importance to Bradesco. Luiz Carlos Trabuco shocked the financial world when Bradesco acquired the Brazilian branch of HSBC. It was a blockbuster move and added in one stroke what would have taken six years to achieve with organic growth. As a result of this amazing deal, Trabuco was named the Entrepreneur of the Year in Finance by DINHEIRO. This prestigious award was received in 2015 and it was a wonderful accomplishment for Trabuco and Bradesco.
The leadership of Trabuco has been steady and successful. He is married and the father of three children. He has a wide smile, is soft-spoken, and avoids ostentatious displays of wealth and success.
Learn more about Luiz Carlos Trabuco: https://www.bradescori.com.br/site/conteudo/interna/default3.aspx?secaoId=572